Branded Channels Trade Marketing Manager

• Location Istanbul, Türkiye

• Job ID 0000014909

• Category Sales, Marketing & Product Management

Job Description

Our incredible Marketing team is looking for its newest Retail Marketing Manager with specific exposure to the ever-expanding global franchise market to join our growing team. Working with our Lego Certified Store (LCS) partners inTurkey,Israeland Greece as well as a set of internal key colleagues across different geographical locations, you will be driving the branded channel through increased shopper engagement and elevating the value proposition of our brand. This is your opportunity to work for an outstanding brand andshowcaseyour entrepreneurial and innovative approach to channel development.

“No relocation assistance is offered for this position”

Core Responsibilities

• Champion our brand strategy—acting as the main touchpoint for our franchise stores

• Act as the guardian for our brand standards and guidelines across retail marketing communications

• Accelerate the retail marketing plans for all brand-led initiatives to drive traffic, in-storeengagementand consensus

• Collaborate with BrandMarketing, Trade Marketing, Sales, Operations teams and LCS partners to make sure our stores are prepared for new product launches with aligned positioning, collateral and talking points

• Work in collaboration with Global and Regional teams to implement the plans and to drive Shopper agenda for the BU

• Support the new LCS stores opening.

• Together with our Trade and Brand team build an ecosystem of in-store activation to support regular retail programming and event needs

• Generate new, creative ways to bring our brand to life in store that will drive engagement with our products and drive conversion

• Use shopper insights to improve in-store messaging and collateral elements

• Manage Trade marketing funds, striving for maximum effectiveness and with “more for less” mindset.

• Vendor management for Trade Marketing activities

Do you have what it takes?

• Proven experience in trade or retail marketing area, preferably at a branded retail store

• Experience from international environment is a plus

• Advanced level of verbal and written English andgood levelof Turkish

• Analytical skills and ability to aggregate data fromdifferent sourcesinto one comprehensive picture.

• Able to lead multiple campaigns and activities at the same time for different markets.

• A collaborative approach with an ability to work with a wide range of partners

• Strong presentation skills

• Good knowledge in MS office applications, especially Excel andPowerpoint

• Positive and effective team-player with excellent interpersonal and communication skills

• Standout colleague, problem solver and open to learn!

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.