Under the direct supervision of the Deputy Health Officer-Administration, responsible for planning and leading all external communication activities to promote and enhance the Health Department's mission and goals. Ensures the branding, integrity, and effectiveness of Health Departmental information and public health messaging. Coordinates media relations and oversees the Health Department marketing plan. Identifies and prepares grant applications. Represents the Health Department at various internal and external meetings as directed.

Essential Functions

1. Leads the development and implementation of the Health Department's strategic communications plan. Works collaboratively across the Health Department to develop and execute program communication initiatives. Utilizes available data and information with situational knowledge to guide strategic plans, recommendations, and decisions.

2. Develops and implements Health Department marketing strategy. Identifies distribution channels for target populations aligned with Health Department health equity goals. Creates and distributes information to promote Health Department services and programs. Responsible for compliance with accessibility requirements and best practices.

3. Develops and monitors internal policies and procedures for public information, utilization of social media platforms, and any disseminated or distributed public information. Has broad discretion to maintain and enforce brand and identity standards and compliance with platform standards.

4. Manages the creation, editing, approval, and production of Health Department electronic, printed, and social media communications. Ensures the branding, integrity, and effectiveness of Health Departmental information and public health messaging. Coordinates and evaluates advertising and promotional materials.

5. Leads public relations and media communications efforts for the Health Department during routine matters and urgent incidents of public health significance. Serves as the liaison to senior management for media purposes. Establishes and maintains positive, effective working relationships with media representatives, other local and state agencies, and other organizations. Identifies resources for paid media coverage regarding health topics and campaigns. 

6. Plans, organizes, and conducts health communication campaigns in partnership with Health Department leadership to influence behavior and improve health. Collaborates and works with vendors for communication campaigns, the Health Department website, and social media. Manages contracts with agency-chosen vendors.

7. Maintains the Health Department website content and development procedures. Ensures the integrity and accuracy of information in collaboration with Health Department programs. Provides training and oversees additional staff updating the website to ensure compliance with Health Department standards. Monitors and reports on trends and outcomes. Responsible for compliance with accessibility requirements and best practices. Collaborates with Innovation and Technology Department to ensure technical maintenance and security management.

8. Oversees social media efforts for the Health Department across multiple accounts and platforms. Provides training and oversees additional staff moderating Health Department accounts. Plans and implements social media content on various platforms in collaboration with Health Department programs. Monitors and reports on trends and outcomes.

9. Leads Health Department communications-related grant efforts. Develops budget proposals and project recommendations for communication activities. Identifies and prepares grant applications. Researches grant information and provides related documentation. Monitors grant due dates and helps create submissions, reports, and forms.

10. Coordinates Risk Communication Strategies w